We and Cinema

Cinema has affected us in many ways. We look at the world through their glasses. We are soaked in cinema. Quite a lumpsome of the movie freaks go to theatres. Some watch the same movie many times but still relish. Some movies are so good even a pessimistic viewer sees it twice.

Cinema is a well oiled entertainment machinery. After a week of hard work people like to spend some time elsewhere. When we used to go for a movie, the balcony, as it was called then,just costed us 8 rupees. Today we are quite comfortable paying 150 rupees at the nearby multiplex. The looks of the theatre has also changed. Theatres now a days don't come single. They are paired with food, and other entertainment stuffs. It is almost a market by now. People love the overall experience of watching a movie and shopping. Hats off to those brains for making cinema into such a fantastic experience.

We are in transition in the cinema industry trying to weave the past and the future of cinema; we have always done it, but more so now. We see newer and more unfamiliar stories coming. There is no longer a 'formulaic' movieshow where people already know the plot before entering the hall. Some movies are bad, but we cannot deny that they too have put considerable effort making it. We'll never know the audiences' taste. We can only rely on some market research and refer to the past history of an audience's profile and try to predict the success or failure of a movie. Cinema will go on as the top entertaining alternative for many decades to come. There is no looking back. Even though with diverse viewership the share per film will be small, the industry will keep on growing.